MLLE Trading Ltd is what is known as the Data Controller of the personal data you provide to us, and we will sometimes refer to ourselves in this policy as ‘we’ or ‘us’.
If you wish to contact us about any aspect of the information that we hold about you please write to:
The Data Protection Officer, MLLE Trading Ltd, 51 Rae Street, Dumfries DG1 1JD.
Alternatively you can email us firstname.lastname@example.org.
If you require us to update or delete your personal information we will be happy to do so within 10 days of receiving your request.
Where you are a registered on-line account holder, you may access and update your data contained in your on-line account. Please ensure you update your data as soon as possible with any and all relevant changes.
What information do we collect and why?
When you set up an online account with us or place an order with us either online or by telephone we collect the following information from you:
We also collect this data when you make a complaint or enquiry or provide other feedback to us, or when you submit an entry to a competition or prize draw, or sign up to a newsletter.
How do we use your data?
We use your data to:
process the registration of your online account and maintain your online account
process and complete orders you place via our website or over the telephone
process and deal with any complaints or enquiries made by you
monitor, develop and improve the site and your experience
send you newsletters and updates by email and/or post about special offers and information, but only where expressly consented to by you
publish or otherwise make available a list of prize winners if you are a prize winner
To opt-out of receiving any newsletters containing information or special offers you can amend your preferences within your online account, or use the opt-out facility noted in any of our communications, or by emailing us to request this.
Your request to be removed from our email address list may take up to 5 working days. You may receive emails that are in progress during this time.
Please note that if you place an order on our website we will still email you purely for the purposes of processing your order unless you opt in to our newsletters.
We will keep your data for as long as necessary for the purposes for which it was collected, for the settlement of any potential disputes which may arise or otherwise in accordance with legal requirements. The longest we will normally hold any personal data is 6 years.
Sharing Data with third parties
Our service providers and suppliers: We may need to share your data with some of our service providers in order to administer your online account and orders. These may include IT, delivery and marketing service providers.
Other third parties:
We never sell or rent your data to other organisations for marketing purposes. We may share your data with third parties involved in prize draws or competitions where you have expressly consented that we may do so.
We may also send you information about selected 3rdparties that have a connection to MLLE or that we feel maybe of interest to you.
What we collect
We may collect the following information:
contact information including email address
demographic information such as postcode, preferences and interests
other information relevant to customer surveys and/or offers
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Mlle Trading Ltd, 51 Rae St, Dumfries DG1 1JD.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
Purchase journey tracking: to offer our users the best possible service, we gather data across our site, as part of our agreement to use the website we reserve the right to contact our customers by tracking shopping baskets and may chose to contact them with future offers or discounts that are of interest to them based on their use of our site.